Selling > Our Marketing Program
Dee & Doreen's Team Marketing Plan
Before we execute an Exclusive Listing Agreement, we will:
- Prepare pricing recommendations by analyzing competitive properties on the market, comparable sales, pending contracts and homes that did not sell.
- Obtain assessment information including: mortgage information, taxes, property improvements, utility costs, etc.
- Recommend property improvements to yield the highest possible price.
- Provide you with suggestions for showings.
- Discuss staging recommendations to help you yield the best price.
- Prepare and explain an estimate of closing/settlement costs and net proceeds.
- Discuss possible inclusions/exclusions and personal property.
- Counsel you regarding preparing your home for sale.
When we begin the marketing process we will:
- In the First Phase ...
- Arrange for interior and exterior photographs and a visual tour.
- Install a professional full color yard sign and a brochure box to attract "drive-by" prospects.
- Enter property information into Trend and Innovia Multiple Listing Service databases, which will expose your property to all licensed members in Delaware, Pennsylvania, New Jersey and Maryland.
- Install a secure electronic lock box to facilitate showings by all agents regardless of which company they work for.
- Contact current prospects to offer a private showing.
- Search for additional prospects.
- Arrange for an office tour of your home.
- In the Second Phase ...
- Prepare necessary marketing materials.
- Add property information, photos and visual tour to our website at www.DeeAndDoreen.com.
- Prepare full color feature sheets that highlight all of the features and benefits of your property.
- Prepare a Home Display Book.
- Review the property to check condition.
- In the Third Phase ...
- Conduct direct mail/email program as necessary.
- Provide information about the purchase agreement and negotiations.
- Hold either a public or a Broker’s open house, as needed.
- In the Fourth Phase ...
- Provide monthly written marketing reports to update you regarding changes in the current market conditions.
- In the Fifth Phase ...
- Hold pricing strategy conference.
- While your transaction is pending we will:
- Deposit earnest money as required by Delaware law.
- Order deed, wood destroying insect report and other items, as needed.
- Coordinate water, septic and any other inspections, as needed.
- Review the inspection reports with you and help coordinate or negotiate repairs.
- Follow up with borrower's lender.
- Review the closing conditions on the borrower’s mortgage commitment.
- Post sale as "pending" on Multiple Listing Service records, put up "Sold" sign.
- Assist cooperating agent with any problems relative to the sale.
- Provide mortgage information to closing attorney to order pay off information.
- Schedule the closing.
- Coordinate possession of property.
- Locate a new home, if desired.
- At settlement we will:
- Review HUD1 closing statement with you.
- Attend the closing and answer your questions.
- After settlement we will:
- Maintain a file of all closing papers.
- Download all closing documents on CD for your records.
- Pick up yard sign and electronic lock box.